Not long ago we counted on the yellowpages when we needed help with plumbing issues, however these days we look to Google and other search engines. When a plumbing emergency or need develops, we type in our location and the need to find the most effective option. Search engines have become the new phone book and it’s now the normal means that we use to discover exactly what we’re looking for.
SEO, or Search Engine Optimization, provides your plumbing business the opportunity to compete and benefit from the thousands of online searches that happen every day. When SEO agencies implement proven strategies, it helps your company rise to the top of those searches, giving you a high return on investment by generating new leads for your plumbing business.
The importance of SEO for plumbers is crucial if you are looking to build and grow your business. This article provides you an overview of plumber SEO so you can start to build your strategy and implement a successful SEO plan. We will talk about why SEO is very important for your plumbing business as well as how it can help.
So Just What is SEO?
Search engines, meaning Google, Bing, Yahoo and other similar sites, are the digital version of phone books. Algorithms that are typically kept secret by search engines evaluate and determine each website’s search rankings based on an ever-changing list of criteria. Usually, we see sites that rank higher because of the ‘authority’ placed on those sites by the search engines. Search engines evaluate what the site is about based on the content and links pointing to the site. Those that are deemed trustworthy and the most relevant to the search query (which is the action someone takes when the search) are placed higher.
Frankly, though, your objective for SEO is to make your plumbing business’s website be more prominent to search engines. Your website needs to be optimized, also known as on-page SEO, in order to even attempt competing with the thousands of other plumbing websites.
SEO is not easy, regardless of what anyone tells you. Sure, the concepts that encompass SEO are usually easy to understand. However, building and implementing an effective SEO strategy that will drive higher rankings and generate more leads, isn’t easy. Search engine algorithms change multiple times a day due to the constant changes in search queries and the need to show the most relevant results. Best practices in SEO change so often that a guide written a few months ago could now be out of date. This is part of the reason why SEO agencies exist – so they can adapt, grow, and improve search engine optimization strategies for website owners looking to rank.
Keep in mind that SEO needs to be done to your plumbing website but there are SEO tactics and strategies that need to occur off your site as well. Even if your website is SEO optimized you’ll still need to develop and implement a strategy that includes work on other websites.
So What are the Benefits of SEO for Plumbing Companies?
We all know that the internet is a crucial component of business. Companies that haven’t adapted to this shift are quickly left behind and struggle to catch up. Changing marketing strategies isn’t a bad thing – we just have to learn, change, and grow with it. SEO is a great way to adapt to the changing internet environment.
When your website ranks higher in search engines it typically means your site will generate more leads and sales. You’ll get more clicks to your site, more phone calls and form leads and consumers interested in your services. The goal of SEO is to make your site appear at the top of search engines results, either in the maps section for local SEO for plumbers, in the organic results, or a combination of both. Ultimately, the benefits of improving your SEO includes:
- More targeted traffic to your website
- Increased phone calls generated from your website
- Better brand awareness for your plumbing business
- Being in front of consumers that need your services
Ok, So How Do I Target the Right Keywords?
Keywords are nothing more than the words that make up what people search for in search engines. An example of this is if someone types in and searches for “water heater repair company”. Because of the variations of how a search query is performed and what people will search for, it’s important to make sure that your site uses a variety of keywords related to your business. Using the right mixture of keywords and article topics is a great way to improve your rankings and generate more traffic.
There are a number of tools out there that can assist you in identifying the keywords to use for plumber SEO. Google has the Keyword Planner if you have an Adwords account. KeywordTool.io is another site that can help with keyword research. If your site is connected to the Google Search Console you can see the keywords that currently drive traffic to your website. Using that as a foundation to develop a more broad content plan will help lead you down the path of success.
Keep in mind that you’ll want to target geo-specific keywords. These are keywords that have a city modifier with it. Examples of this are ‘Indianapolis SEO‘, ‘Houston plumbers’, ‘Water heater repair in Miami’, and so on.
Determining keywords as well as an overall plumber SEO plan and strategy requires commitment, time, and resources. SEO agencies are specialists at exactly that so if you are finding you don’t have the time or expertise that it takes, then reach out to a SEO agency or call us here at BlueNorth.
As a final point, make sure any SEO and content you implement for your site needs to be high quality and natural. That’s what search engines are looking for. Don’t take a shortcut and copy content or fall for cheap link builders – they may work for a short time but they will always end up having a negative impact on you internet marketing and SEO.
The post Looking for SEO for Plumbers? appeared first on BlueNorth Marketing.
